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What is imprfct?
Hi! Welcome to imprfct. We are a Singaporean based lifestyle and culture company (quietly) launched on 1st October 2011.
Our mission is to slow the world down and make it a better place for all of us. And we hope to do so by introducing a range of quirky lifestyle products that can bring surprise and humour to our daily busy lives (eventually, haha), to remind us to slow down to enjoy the little things in life, and to see our daily objects in a different and fun manner. We are also keen to support good causes and social movements.

Why are we doing this?
In our fast and competitive society today, it is not uncommon to find many people pursuing something in their lives, be it wealth, fame, or beauty. Our imperfections spur us to want to aim higher and work harder, so that we can be just a little more perfect. While striving to improve ourselves is never a bad thing, blind pursuit of perfection can be dangerous. Hardly anyone stops to smell the flowers anymore. No one savours their meal without looking at their smartphone/TV/books anymore. Everything seems to be about productivity, efficiency and money. How many people actually work themselves to death just to get another branded bag? Is money and possessions your only way of measuring success in life?
We believe that perfection is overrated. We believe that we do not need to be perfect to be happy. In fact, very often in our lives, it is precisely imperfections that surprise us and make us laugh. You see, very often, a joke works because it leads us to an unpredictable ending, isn't it?
Life should not be just about attaining perfection, but about being able to embrace some of our imperfections and choosing to be happy.

Our Latest Project

How often do you think about this question?
Some of us may not have an answer to this yet. For some others, the answer changes every year. Some people don't know what they live for. Some don't seem to care. However, we believe that everyone should think about this important question once in a while in our extremely limited time here on Earth.
What do you live for?
In this blog, we share perspectives of individuals from all walks of life from every corner of the planet. There are no right or wrong answers, nor better or worse answers. These answers represent their opinions at that point of time, and are therefore subject to changes. For every story we have collected, we hope to inspire, surprise, shock, or even expand the minds of our readers. Ultimately, we want you to think for yourselves.
Keep your mind open. If you like what you've read, do share it with the people around you. =)
Our biggest fear is not dying, but not living.

